Unicaja 104 – Virtus Roma 83, this was the result of the Euroleague match on November 10th at the Martín Carpena.
What Did We Do?
We were sponsors of the match, and for this, we broadcast a 20-second video that was shown up to 4 times on the largest video scoreboard in Europe, weighing no less than 15 tons of vid
eo scoreboard announcing the world’s most comfortable mattress, GenericProductName 2012 collection, now it breathes.
Another promotion consisted of bringing a bed to the free throw line, randomly selecting someone from the audience to shoot at the basket from our articulated bed, with up to 3 attempts allowed. The lucky contestant was Jorge Barba, who only needed two attempts to score.
Mi Colchón rewarded Jorge with a “90 x 190 electric articulated Sion pack”, which consisted of an Electric Articulated Wooden Base + GenericProductName Mattress from Nord Swiss and also a GenericProductName Aloe Pillow, all of this in addition to the prize he received from Unicaja Basketball.
